Here are 14 of the best product launch emails for inspiration. It’s the kind of stuff that people can get annoyed with. company name Reach out to your contacts more than once. Here's a sample email you can use to approach a new client. Focus on your ideal buyer. With the right sales email examples as your starting points, you can craft the kind of messages that capture the reader’s attention and have a good chance of leading to a sale. Based upon the sample "sales emails" that people have been sending me, there seems to be a general misunderstand the basic concept of selling via email, which is … My contact details are below, and I would be glad to hear from you. It’s not about you — it’s about the customer. Please reload the page and try again, or you can email us directly at support@zendesk.com. An email recipient wants to know what you can do for them, not about how wonderful you and your company are. Sample Email to Approach New Client. Sometimes a quick, cryptic question can do the trick. Example 3: Cold email displaying your credentials. Your comments will help us streamline our shipping procedure so we can further minimize problems. Become part of the small percentage of sales emails that utilizes powerless communication, expresses uncertainty, and deflects the focus on the customer. Here are some examples used by HubSpot sales reps: Jerry recommended I get in touch. Don’t include a price. That means personalizing every aspect of the message, from the subject line to the CTA. The average office worker receives hundreds of emails a day. Here you can see one of the most successful versions: One of the more successful versions from the study. None performed as well as the “15 minute” CTA, which presented the easiest and most unambiguous ask. Hello {contact first name}, Yours, When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. Working with 4,897 email addresses, they composed five different email series to determine the best sales email sequence. Subject: Letter for Introducing a Product for Sale. First, sell your email with the subject line by making it intriguing. In terms of design, just scroll through it and see how smoothly it goes from dark to light colors and shows their leather products in all kinds of ways. It’s time for you to send a compelling sales email. If you can’t get too personal, citing a relevant statistic could catch their attention. This will help you create personalized emails that speak to the reader’s pain point. My name is Tiger. The following email example generated $4,250 for Jorgovan. Regards. The first email in the series asked for only 15 minutes of the reader’s time. You can also use integrations like Mailchimp to test email variations—like different subject lines and CTAs—to see which ones are the most effective. The favorable experiences aren’t accounted for in such research. Advanced Tip #3: Send the FAQ in an Email Follow-Up to Leads Who Haven’t Converted The best sales emails are focused on the customer’s time and needs. 6 The smaller the ask the easier to answer. In terms of design, just scroll through it and see how smoothly it goes from dark to light colors and shows their leather products in all kinds of ways. Here’s how to write a sales letter that will wow your readers and persuade them to buy your product or service. When you write your email sales pitch, keep it as brief as possible while providing as much detail as necessary to help the client make a decision. We have a service that will help you [insert quick one-liner about the value your service delivers] and have helped similar businesses achieve XYZ results. Are you interested in saving some money on importing any of the following? Stop thinking you have to sell. Pondot.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. It shows them you’re sending the email to their company individually. Once 10 to 20 people have purchased your product (and had a favorable experience), send each of them an email survey with your FAQ questions. And wouldn’t the out-of-left-field question make you a little curious? Do you have any current issues that we can help answer? Keep your sales email subject line short and enticing. So this means the first chunk of text in your email body will be visible without even opening the email … Now let’s move to the technical aspects. This email is simply a means to find out who’s interested and discover their very specific problems and pains. Thanks for your valuable time. SOQ  Jewelry Co., Ltd. is a factory specialized in Stainless steel Jewelry. So Crazy Eye Marketing experimented with the opposite — a CTA that wasn’t pushy. A couple of weeks ago, I explained How to Write a Convincing Email. ), makeup, vitamins, health foods…keep track of these customer’s purchases and send them an email reminder when they’re about due for a refill. That means personalizing every aspect of the message, from … And with the Zendesk Sales Suite, you can create and save unlimited sales email templates and customize them for specific prospects. Website:www. The most important thing you have to remember when you write an email to sell a product or a service. In the experiment above, it was the second email that boasted the best reply rate. Ask a question, present your value proposition, and then include a clear call to action, such as “Interested in a demo?”. How can your products work together to sell themselves? The ideal length for a subject line is around 41 characters, or roughly seven words. I love quotes so much. As with all email, the first hurdle is to write a subject line that says, “must open.” Great subject lines telegraph the content of the message and promise a product… Even though this launch email example promotes a line of customizable shoes, Converse chose not to show samples. 11. Take a look at one of LeadFuze’s sales email examples to see how the three-step process plays out: Notice how the email attracts the reader’s attention without drowning them in text. There are three main elements that make a successful sales email. What kind of products you sell and who your customer base is will determine what templates you’ll need, but as an example, you could have templates for new life insurance policies, policy renewals, and referrals. Existing clients offer a great cross-selling and upselling opportunity, and the right email marketing strategy can help you grow your clients and revenue. Are you available for a quick call tomorrow afternoon? Could you please help me by pointing me to the best person there for a brief discussion? B2B buyers receive hundreds of sales emails in their inbox every day. The marketing analytics software company Directive Consulting learned that lesson when they were trying to boost the reply rate for their guest-blogger outreach. To write an effective product marketing letter, follow the examples and tips given below. Another great way to boost sales is by instilling confidence using client testimonials or complimentary articles about your business from a reputable media source. As you will see from the examples below, these emails are carefully crafted to connect with the buyer and not necessarily sell the product. Thanks to the new email template, Directive's reply rate increased from 8% to 16%. Two other great elements of this email? Use legacy to build trust (Lanna Coffee Co.) What this product announcement email does right: Build trust through legacy. How to Emulate This Example. Writing a long sales email can be detrimental, causing prospects to delete or ignore it. 10 Email Pitches Proven to Get a Response from a Journalist. How to write product descriptions that sell 1. E-mail readers have short attention spans — long enough to digest one message, no more. Date… Customer Name… Job Designation…(if needed) Address… Sub: Sales Letter. If you want to make sales, your emails need to stand out from the pack. Great product launch emails aren't just a fantastic way to sell more products. Please link our company web site:www.yourwebsite.com. Thank you for your concern. These 10 sales letters are short but powerful. Ideas for [thing that's important to them] Question about [recent trigger event]. And for sales emails, because you’re trying to move people from the email to the sales page, you’re not converting in the email itself, your microconverting there, you’re trying to get them to move from the colds actions in your email over to this landing page where you’ll actually close them, so it’s good to split test that email with the goal or metric of a click-through. But first things first. I obtained your company name and email address from the Internet. But email can become annoying, ineffective, and impersonal. Thank you for taking the time to write to us. After all, the average recipient gets nearly 150 emails a day and deletes close to half of them. Are you available for a brief call at {time options}? Forty-four percent of sales reps give up after the first email, even though 80% of sales require at least four follow-ups. It also urges investors to want to give your product a chance, to see whether it works or flops the market. I’m available tomorrow {insert 2 times you’re available}. We are Stainless steel Jewelry supplier, and we have researched & designed some new product. I will share some features and 10 examples letters for you guys to learn. Then, they wrote 10 versions of a simple email asking for the executives’ opinions on cold emails. 1. For example, if you are selling lawn fertilizer, your paragraphs could tell the reader how your product will make her lawn greener, reduce weeds and prevent unsightly bare spots. That method works when you're asking somebody whom you already know (boss, co-worker, existing customer) to make a decision. Be careful with special offer emails. – Beautiful Earrings. Make sure your case study is relevant to the prospects you are emailing. The body of the email is less than 70 words. 11. His approach worked. Thank you in advance! The two additional follow-up emails received a similar reply rate. Subject Line: Luxury and full service workout facility. Copywriters call this the “Problem – Agitate – Solution” (PAS) formula, and it’s probably the most useful copywriting formula you’ll ever learn: In the United States for example, all you need is a sellers permit or business license and you’re good to go. Get more from your sales emails with Zendesk Sell, Please also send me occasional emails about Zendesk products and services. Another great lesson from this case study is to keep sending emails, even if you don’t receive a response to the first one. It's based off the first, introduction email template. Sales emails that are long-winded hurt your chances of getting a response. A three-email sequence with clear CTAs. their name, company, industry, competitors, unique situation, reference a real case, the language they use and offer a specific solution). Whether you are selling services, offline products, or you’re an online ecommerce business, content marketing will help you increase your digital visibility, attract more leads and convert more customers. Emails That Establish Positive Relationships. The purpose of the email is usually a request, such as asking for information about a job, asking for advice or attempting to sell a product or service. Imagine you manage the employee being name-dropped in the subject line. is a great way to end up in the Trash folder. So we want to avail ourselves of opportunity establishing business relation with you. Read this guide to discover how to write sales emails that get results, generate pipeline, and ultimately close deals. Many sales teams found… Keeping track of the sales funnel is an essential part of any sales and marketing strategy.… One of these six popular sales methodologies can help your sales team turn more ideal prospects into customers. See the sample sales letter to customers of the fictional GreenClean company at the bottom of this article for an example of exactly how this template works and then use it to craft your own winning sales letter. In fact, even if you are blatantly selling, people often don’t care and actually welcome your pitches. Now that you know why email marketing is an important aspect to selling your online products, it’s time to tell you how to actually apply email marketing to your online business. For example, you can present additional purchase options in a pop-up window or a sidebar of your product page or add an image carousel to the bottom of your post-purchase email for customers to pay another visit to your website for more purchases. 68 Comments-Last updated on July 10, 2020 By Dmitry Dragilev-Cold Email, Email Pitches. Our template playbook can help with that. Here is a sample letter for introducing a product for sale in an email format that you can customize to your needs. Notice how the second paragraph of the email shows that Jorgovan is already familiar with the recipient’s needs. The seemingly odd question then sets up a discussion about the potential pain points associated with international workers (compliance issues, money transfers, etc.) Believe it or not, I blatantly pitch almost every week day using this method. Once more, with feeling (not selling) Your email shouldn’t sell. I will share some features and 10 examples letters for you guys to learn. “Quick Question” is short and direct—two elements of a good subject line. yourwebsite.com. Delete these top offenders: Example 1 – Basic Sales Email. You can write an email to a friend any way you like, but some basic guidelines may be helpful. A well-written marketing letter helps not only grab attention but also to believe that the product might do well if given a chance. Do you want to present a demo? Here is the company’s initial, poor-performing email script: The email example above features a bland, impersonal introductory line. We have a service that will help you [insert a quick one-liner about the value your service delivers].