I hope you found these 100 social media post ideas and additional social media marketing tips helpful. Instagram doesn’t even allow text-only posts which means photos and videos are a must! As this post from Agorapulse explains, everybody seems to have a different idea of how often you should post on Instagram. Share something that you enjoy doing that could be seen as indulgent or unhealthy. Share a super simple hack to a common problem your ideal customer faces. You could make some promotional, others instructional, and you could post some videos purely for entertainment value. Share an interesting photo asking your followers to comment with their funniest or most creative caption. Six years ago, I was barely holding it together trying to manage the social media content for a company responsible for $150 million in sales. You don’t have to put your personal life on display. If your niche is news, entertainment, or tech, what-posts may be valuable on social media. The data is broken down by platform, overall engagement and industry and is similar to research in the AMA’s own Journal of Marketing.. Obviously, you’ll need to customize the content to fit your brand identity and your ideal audience, but nearly all of the ideas in the list below can be adapted for your unique business. For instance, they might invite their followers to send in images, and then the business shares them as their Photo of the Day. You can make posts building up excitement for your competition. Asking your audience for direct feedback is a great way to gain valuable insight on what improvements to make, and which content, products, or services to create next. If used properly, hashtags are an incredible way to get more exposure for your posts and grow your following. The cheapest and easiest way to source images for your posts is with stock photography. This could be as simple as sharing your favorite time-management app or as detailed as posting a video outlining how you schedule meetings throughout the week. If you found this post helpful, please leave a comment below and let me know! Run a 1-day flash sale ONLY for your social media followers. Share something new that’s happening within your industry. The same platform can be used for entirely different types of content. In the meantime, you need to keep your posts fresh, exciting, and varied, without appearing like an advertising channel. This list is complete with 100 content ideas of what to post on social media and each idea includes examples to get your creative juices flowing. These photos are fun to create and the possibilities are endless. Your before and after photos can be as simple as cleaning up your desk or as elaborate as sharing your weight loss journey. Allow a customer, industry peer, employee, or influencer in your niche to take over your social media account for a period of time and make posts on your behalf. They will feel so special and be grateful for the social media attention. Then, put a funny saying or inspirational quote on the sign and take a photo. The best time of the day to post on social media can be dynamic. Share one of your products or services. YouTube exists exclusively for video posts, and most of the other networks now encourage you to make video social posts as well. For example, “Would you rather have free Starbucks for a year or free iTunes for a lifetime?”. In time, your brand will be so familiar to your audience that they will automatically think of you when they need the type of product you sell. Marketing teams can use it for collaboration, with user-level permissions providing specific access to marketing managers, writers and everyone in between to contribute to a social media calendar. Content won’t always look the way you intend it to look. This consistency versus frequency issue is one of the five social media myths I address in this video: 5 Social Media Myths (That Are Hurting Your Business). Do you have other social media channels where you’re sharing different content – such as Pinterest or YouTube? The key to this is ensuring that you credit any user-generated content you share. Interview an expert or influencer in your niche and share the video as a post. Is there a major news event everyone is talking about? Share your core values, your strengths, and how you help others or offer up some fun facts to help your audience get to know you or your business better. You are hurting someone else with the help of social media. ——— How to enter: 1️⃣ Follow me @lailaloves? That doesn’t mean that you shouldn’t make any product posts, however. Did your child receive a special award or win an important sporting event? For example, if you own a travel agency, share your best tips on how to quickly navigate airport security. They include salient facts, visible at a glance. Share an infographic with helpful tips or information for your audience. In fact, I even wrote a blog post about this: 10 Reasons Perseverance, Not Perfection, is the Key to Success on Social Media. Give your audience a glimpse at how you’re spending your Saturday morning. Likewise, Times New Roman isn’t really a good selection for a fun, quirky, light quote. There can be no doubt. People love to see behind the scenes. Needless to say, I was very limited on time. Indeed, most social posts, no matter what the type should include some form of a social image. You need to post videos on social media. Social Networks: Facebook, Twitter, LinkedIn. Too many stock images are cheesy and unnatural – and they do you no favors if you share such content. Share a video detailing the steps on how to do something very specific that appeals to your ideal customer. Social media isn’t the place for long-winded stories, detailed explanations, or rambling paragraphs. Throwback Thursday is one of the oldest and most widely used daily hashtags. They don’t post solely to promote their products. Indeed, most social posts, no matter what the type should include some form of a social image. Getting personal works best on Instagram and Facebook. Whether it’s a fiction novel, a nonfiction self-help book, an educational resource or online course, your audience wants to know what you’re reading or listening to in your free time. Did you hit 10,000 followers? You can print it out and keep it next to the computer for quick reference when you’re creating social media content. Bonus points if you include key takeaways and a link for your followers to get their own copy. Out of necessity, I had to leverage traffic strategies that didn't consume all of my time or money. The calendar contains daily social media post ideas planned out for you, including holidays and national days that are perfect to celebrate on social media. This also works great as a Live video broadcast and you can answer people’s questions in real-time. Who is your go-to source for information? Include the link for your audience to access or buy it and include a few takeaways or lessons you learned. click here to learn more about the12-Month Social Media Content Calendar, A post shared by Women & Whiskies (@womenandwhiskies), A post shared by Tyler J. McCall (@tylerjmccall), A post shared by JENNA KUTCHER (@jennakutcher), A post shared by Jasmine Star (@jasminestar), A post shared by Sara Blakely (@sarablakely), my simple hack to get more traffic from Pinterest. Share it on social media and use #SundayFunday somewhere in your status update. I spent less than one hour a week creating content and the engagement, followers, and traffic came rolling in. There is also a psychological reason to use screenshots. In fact, BuzzSumo found that posts with a photo received 2.3 times more engagement than posts without a photo. Keep in mind, this is not your own product or service. Don’t forget to check if you can earn some affiliate cash by sharing that tool. In this post, we shall deep dive into all the different types of Social Media Marketing networks that can optimize your reach and brand awareness on the web. As with product promotions, it is easy to overdo blog post promotion. 65 Social Media Questions to Increase Engagement. Hashtags got their start on Twitter and have since expanded to all social media networks. Then, select one person, schedule the broadcast, and promote it with additional posts to encourage your audience to attend. Some of the cleverest posts uploaded by businesses are multimedia, including interactive content that immerses viewers. Give your audience a sneak peek of what you’re working on. That’s the quickest way to get unfollowed. Plus, my posts were uninspired and sporadic and I wasn’t getting the results I wanted from my social media marketing efforts. You’ll be amazed at the wonderful content they share. If other people are in the photo be sure to tag them! However, you are committing the greatest sin by doing so. var ml_webform_994720 = ml_account('webforms', '994720', 'i4z7w8', 'load'); If you’re a Mom blogger, share a new activity idea or discipline method. Do you have an awesome customer, social media follower, or employee? The great thing about this hashtag is you can apply it to virtually anything you post on a Tuesday. My personal mantra is “perseverance, not perfection, is the key to success.”. People are always looking for ideas on how to make small improvements to their lives. That first content calendar worked so well I made it my mission to share it with other entrepreneurs just like you and the reports from more than 35,000 customers confirm it works. Share a challenge you’re currently facing in your business or personal life. People like to see the human side of businesses. Share how they have impacted your life or talk about the lessons you’ve learned from them. With that said, I strongly recommend you focus your time and energy on one channel and use an automation tool like IFTTT or Zapier to automatically share your posts to your other channels. Don’t have time to design photos or create videos? Invite your followers to join you in supporting the cause and tag the charity in the post. Be a source of joy and laughter with a funny meme, joke, or story. The lifespan of an article is different from the active lifespan of a social media post itself. You should never use social media as a tool for revenge. Make a post announcing that people can ask you anything for the next 30 minutes. You still have some opportunity to promote your products. Business applications of social media. In fact, that's why we've included a free calendar template in this post. and @salihsworld ❤️ 2️⃣ Like this post! Can we define social media? These days, there is a trend going on of *committing suicide* with the depressed guys. A social media schedule helps any Social Media managers to schedule posts, manage, and analyze content over various social media platforms with a single tool. For a screenshot post, you just take a screenshot of text you want to highlight and post it to social media as an image. Choose social media marketing goals that align to business objectives Set S.M.A.R.T. It always left me feeling overwhelmed and inadequate. First, keep in mind that you want to post a wide variety of content on social media. These Social Media Image Templates include 104 beautifully designed quote images that can be customized with your logo and brand colors. Don’t forget to tag them in the post! Be prepared for silly answers in your comments, if you misjudge your question, however. If you’re not sure what direction to take with your content creation or product development, ask for feedback! Just avoid falling into a rut and making identical-type posts repeatedly. With so many people on social media, it provides an excellent platform for businesses to engage with their audiences. Just be mindful not to post any photos that indicate where you live or where you are, such as street signs or the name of your kids’ school. Video is now extremely popular. According to Hubspot, what-posts are risky, and they are social low-performers: What-posts were the riskiest format, showing a high variance of 13.45%. Most businesses find that their most successful posts include images. If you get your social media marketing strategy right, you can boost your brand’s visibility and engagement.. In business, social media is used to market products, promote brands, connect to current customers and foster new business. We have written in the past how you can use Instagram Stories like an expert. Once I created my first content calendar, my entire process was completely transformed. This could be in your office, on location for a project, or at a trade show or special event. Holidays are easy to plan for, but be mindful of your audience. I’m suggesting you give away your “secrets” to your audience and share your favorite things related to your niche. If you represent a company, share the company values. For example, “I’m thinking of creating a new e-book. Once you go live, the broadcast will get lots of engagement and provide tons of free value to your audience. Do you have a morning ritual or nightly routine to help you stay energized, focused, healthy or positive? Every post is different, and any sequence of posts includes a wide variety of post types. For a complete listing of all holidays, weird days, and observances for 2020, click here, 10 Reasons Perseverance, Not Perfection, is the Key to Success on Social Media, 5-Step Social Media Strategy for Busy Entrepreneurs, How to Choose the Right Social Media Platform for Your Business, 5 Social Media Myths That Are Hurting Your Business, 5 Social Media Myths That Are Hurting Your Business (And The Five Truths You Need To Know Instead), 3 Pinterest Strategies to Grow Your Website Traffic (Without the Headache), How to Create and Use a Social Media Content Calendar. For example, you could share a fun fact about your company history or a photo of your employees enjoying the annual company picnic. Whenever you share a stock photograph, stop for a second, and ask yourself whether you would be prepared to share that image if you came across it in your social feed. 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